About CareMatch

"We got you." More than a promise—it's our foundation.

At CareMatch, we understand that finding memory care for a loved one is one of life's most overwhelming decisions—often made during a crisis with just 72 hours to act. We've created something different: a human-centered advocacy service that guides families from crisis to confidence.

Human-Centered
Real advocates, not algorithms
25+ Years
Senior care expertise
Memory Care
Specialized expertise

Our Story: Born from Experience

CareMatch was founded by Lawrence Walker, who brings 25 years of senior care expertise and a deep understanding of the emotional journey families face.

The Moment of Truth

Through countless family conversations, Lawrence discovered a simple but powerful truth: families don't need another technology platform or commission-driven placement service. They need someone who truly "gets them" during this emotional journey.

"You deserve more than algorithms and sales pitches. You deserve an advocate who says 'We got you'—and means it."

The Problem We Solve

Families often have just 72 hours to make life-changing decisions during a crisis, navigating complex emotions of guilt, fear, and love while trying to find the right care.

Our Solution

A human-centered advocacy service where dedicated case managers provide expert guidance, transparent financial planning, and ongoing support long after placement.

Our Specialization

We focus exclusively on memory care because dementia and Alzheimer's require unique expertise, security considerations, and compassionate understanding.

Smiling businesswoman handshaking with a nurse while meeting with medical experts in hospital.
25+
Years
We Got You

Our Mission & Vision

Guiding families from overwhelming crisis to confident care decisions—one family at a time.

Our Mission

To influence the care decisions of 20 million seniors over the next 20 years by transforming how families navigate memory care—from overwhelming crisis to guided journey.

Our Impact Goals
  • 20 million seniors influenced over 20 years
  • Transform crisis decisions to guided journeys
  • Advocate for better care outcomes nationwide

Our Vision

A world where no family faces memory care decisions alone, where every senior receives the right care at the right time, and where the journey from diagnosis to care is marked by compassion, clarity, and confidence rather than confusion and crisis.

A Better Future
  • No family navigates memory care alone
  • Right care at the right time for every senior
  • Journey marked by compassion and confidence

"When you're navigating the complex world of memory care while managing guilt, fear, and family dynamics, you deserve more than algorithms and sales pitches. You deserve an advocate who says 'We got you'—and means it."

— Lawrence Walker, Founder

Our Core Values

These values guide every decision we make, every conversation we have, and every family we serve.

Advocacy Over Transactions

We measure success by outcomes, not commissions. Your loved one's wellbeing always comes before our bottom line.

"True advocacy means putting families first, not profits."

Transparency First

No hidden fees, no surprise costs, no facility kickbacks. Every recommendation comes with clear reasoning and honest financial guidance.

"Honesty builds trust, and trust enables healing."

Sustained Partnership

We don't disappear after placement. True advocacy means standing with families through every transition and challenge.

"Our commitment extends far beyond the placement."

Specialized Expertise

Memory care isn't just "senior living." We focus exclusively on dementia and Alzheimer's because these families deserve specialized knowledge.

"Specialization creates better outcomes for families."

Human-Centered Technology

We use technology to enhance human connection, not replace it. Our tools empower our advocates to serve you better.

"Technology serves people, not the other way around."

Emotional Intelligence

We recognize that behind every placement decision is a family grappling with guilt, fear, and love. We honor these emotions while providing expert guidance.

"Emotions are valid, expertise provides direction."

Living Our Values Daily

These aren't just words on a wall—they're the principles that guide every interaction, every decision, and every relationship we build. When you work with CareMatch, you're not just getting a service; you're partnering with advocates who genuinely care about your family's journey.

Protected Interests
Clear Guidance
Ongoing Support

We Got You.
Ready to Experience the Difference?

Unlike traditional placement services that disappear after collecting their fee, we stay with you through every challenge, question, and transition. Because you deserve an advocate, not just a service.

Personal Advocates

Dedicated case managers who know your story and care about your outcomes.

Memory Care Focus

Specialized expertise in dementia and Alzheimer's care requirements.

Ongoing Partnership

Support that continues long after placement, through every transition.

Learn More

Our Promise to You

When you choose CareMatch, you're not just getting expert guidance—you're gaining advocates who understand that behind every care decision is a family story filled with love, concern, and hope. We honor that story and stand with you every step of the way.

Confidential
Compassionate
Committed