"We got you." More than a promise—it's our foundation.
At CareMatch, we understand that finding memory care for a loved one is one of life's most overwhelming decisions—often made during a crisis with just 72 hours to act. We've created something different: a human-centered advocacy service that guides families from crisis to confidence.
CareMatch was founded by Lawrence Walker, who brings 25 years of senior care expertise and a deep understanding of the emotional journey families face.
Through countless family conversations, Lawrence discovered a simple but powerful truth: families don't need another technology platform or commission-driven placement service. They need someone who truly "gets them" during this emotional journey.
"You deserve more than algorithms and sales pitches. You deserve an advocate who says 'We got you'—and means it."
Families often have just 72 hours to make life-changing decisions during a crisis, navigating complex emotions of guilt, fear, and love while trying to find the right care.
A human-centered advocacy service where dedicated case managers provide expert guidance, transparent financial planning, and ongoing support long after placement.
We focus exclusively on memory care because dementia and Alzheimer's require unique expertise, security considerations, and compassionate understanding.
Guiding families from overwhelming crisis to confident care decisions—one family at a time.
To influence the care decisions of 20 million seniors over the next 20 years by transforming how families navigate memory care—from overwhelming crisis to guided journey.
A world where no family faces memory care decisions alone, where every senior receives the right care at the right time, and where the journey from diagnosis to care is marked by compassion, clarity, and confidence rather than confusion and crisis.
"When you're navigating the complex world of memory care while managing guilt, fear, and family dynamics, you deserve more than algorithms and sales pitches. You deserve an advocate who says 'We got you'—and means it."
These values guide every decision we make, every conversation we have, and every family we serve.
We measure success by outcomes, not commissions. Your loved one's wellbeing always comes before our bottom line.
"True advocacy means putting families first, not profits."
No hidden fees, no surprise costs, no facility kickbacks. Every recommendation comes with clear reasoning and honest financial guidance.
"Honesty builds trust, and trust enables healing."
We don't disappear after placement. True advocacy means standing with families through every transition and challenge.
"Our commitment extends far beyond the placement."
Memory care isn't just "senior living." We focus exclusively on dementia and Alzheimer's because these families deserve specialized knowledge.
"Specialization creates better outcomes for families."
We use technology to enhance human connection, not replace it. Our tools empower our advocates to serve you better.
"Technology serves people, not the other way around."
We recognize that behind every placement decision is a family grappling with guilt, fear, and love. We honor these emotions while providing expert guidance.
"Emotions are valid, expertise provides direction."
These aren't just words on a wall—they're the principles that guide every interaction, every decision, and every relationship we build. When you work with CareMatch, you're not just getting a service; you're partnering with advocates who genuinely care about your family's journey.
Unlike traditional placement services that disappear after collecting their fee, we stay with you through every challenge, question, and transition. Because you deserve an advocate, not just a service.
Dedicated case managers who know your story and care about your outcomes.
Specialized expertise in dementia and Alzheimer's care requirements.
Support that continues long after placement, through every transition.
When you choose CareMatch, you're not just getting expert guidance—you're gaining advocates who understand that behind every care decision is a family story filled with love, concern, and hope. We honor that story and stand with you every step of the way.